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Get the Scoop from Sorbet Co-Founder and CEO, Veetahl Eilat-Raichel

Updated: May 29, 2022

Veetahl Eilat-Raichel, Co-Founder and CEO of Sorbet, discusses the story behind Sorbet, launching a new business during a pandemic, and the importance of taking time off.



Veetahl, in 140 characters or less, what’s Sorbet all about?

Sorbet is a personalized Micro-Vacation planner that helps encourage and incentivize time off to improve wellness, productivity, and performance.


You launched Sorbet in the midst of a pandemic (brave!). What made you realize that launching an employee wellness platform like Sorbet was critical in a time of a global pandemic? We started this company just a few months before COVID-19, in what seems like another life. At the time, we were working on another solution in the wellness and productivity space, but when the pandemic started and everything froze, we were really lucky to have a group of amazing CHRO’s and other amazing HR leaders at companies we were already in touch with, who kept engaging with us and sharing their challenges and concerns. Over the course of several months, something really amazing happened. In every single conversation across sectors, verticals and coasts – everyone was talking about Time Off.


It turned out that since COVID-19, no one was taking any time off. This included both employees and the leaders themselves and it was clear to them that with working from home, sheltering in place, kids not at school, and tremendous uncertainty all around, this was becoming a huge wellness issue with potentially severe consequences in the short and long term. There were deep fundamental issues that were in question, like: what does a day off mean when you work from home? When does a day start? When does it end? What's the point of taking a vacation when you can’t travel anywhere? And what would it look like if I take time off when no one can see what I’m doing all day? These questions and many more made it clear to us that this was not simply a small payroll issue, but a dramatic shift in behavior which requires a disruptive approach to Paid Time Off, which hasn’t been disrupted in decades.


What’s the story behind the name, Sorbet?

As we were researching the space and interviewing employees, we started to develop this initial hypothesis around “Micro-Vacations”. We felt that they were amazing hacks to recreate all the positive effects of long vacations (they are even more effective, actually!), while at the same time more suited to our new normal. When I shared these initial thoughts with a CFO of a large company, he said something that was truly a lightbulb moment for me. He said, “I think what people need most right now is a mental Sorbet.” And with that, everything truly fell into place for us.